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Much OVA-production aims at an audience of male anime enthusiasts. Bandai Visual stated in a 2004 news release (for their new OVAs aimed at women) that about 50% of the customers who had bought their anime DVDs in the past fell into the category of 25- to 40-year-old men, with only 13% of purchasers women, even with all ages included.[4] These statistics cover Bandai Visual anime DVDs in general, not just OVAs, but they show the general tendency at this point[citation needed]. Nikkei Business Publications also stated in a news-release that mainly 25- to 40-year-old adults bought anime DVDs.[5] Few OVAs specifically target female audiences, but Earthian exemplifies the exceptions.

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