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A great example of using animation for explanation is TED-Ed. If you are not signed up to their YouTube channel yet, it’s just about time. It has over 3 million subscribers and is one of the most popular educational channels on YouTube. Most videos created by the team use animation. It simplifies otherwise difficult topics like how the food you eat affects your brain or the physics of the “hardest move” in ballet.
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Video has become the most powerful way for businesses and marketers to sell & engage with their target audiences online. But this is not just about having a video. Video is an online reflection of your business and visitors judge your business based on experience from watching your video. All it takes for your visitor to turn away from your website forever is a bad first impression caused by a non-appealing video.

The name is quite different and new, well so is the product. This new software for video creation can be used both on MAC and on the PC. It is said to be one of the most successful video creators in the video market industry, official launch of which is highly anticipated. With this software, professional video making can be done in a few minutes, along with HD wallpapers, cartoon animations, whiteboard sketches, text and much more. It allows you to produce HD videos, with full motion videos, animated elements, objects and slide-in text along with animated balloons and a lot more.  It is said to be quite flexible, which lets its users combine both the 2D and 3d animations.
This program was no cakewalk to work with. Its interface is crowded and layered, with important tools hidden behind others. With Explaindio, I felt as if every almost every feature needed its own tutorial. Good UI is dependent on natural movements and logical sequences, which made Explaindio frustrating to work with. It's the sort of program you could learn to work and be effective with eventually, but you'll need a lot of practice.

Unfortunately, most of the web pages and the ads for animation software is deceptive, misleading, or outright false. All of them advertise “free” in one form or another but as a commenter above noted, any usable forms aren’t actually free at all, they require a monthly subscription. I’d prefer to buy the software as opposed to a monthly fee but any of the packages that advertise “free” and then want to charge for a usable product are automatically stricken from my list of possibilities and I also let clients know the same.
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