The earliest known attempt to release an OVA involved Osamu Tezuka's The Green Cat (part of the Lion Books series) in 1983, although it cannot count as the first OVA: there is no evidence that the VHS tape became available immediately and the series remained incomplete. Therefore, the first official OVA release to be billed as such was 1983's Dallos, directed by Mamoru Oshii and released by Bandai. Other famous early OVAs, premièring shortly thereafter, were Fight! Iczer One and the original Megazone 23. Other companies were quick to pick up on the idea, and the mid-to-late 1980s saw the market flooded with OVAs. During this time, most OVA series were new, stand-alone titles.
For those reasons, there has been an inevitable shift towards visual content on social media. Just last year, the number of video posts per person has increased 94% in the US alone. Currently Facebook averages more than 4 billion video streams every day. Then there’s the picture superiority effect in which pictures and images are more likely to be remembered than words.
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Original video animation (Japanese: オリジナル・ビデオ・アニメーション Hepburn: Orijinaru bideo animēshon), abbreviated as OVA (オーブイエー / オーヴィーエー / オヴァ ōbuiē, ōvīē or ova) and sometimes as OAV (original animated video), are Japanese animated films and series made specially for release in home video formats without prior showings on television or in theatres, though the first part of an OVA series may be broadcast for promotional purposes. OVA titles were originally made available on VHS, later becoming more popular on LaserDisc and eventually DVD. Starting in 2008, the term OAD (original animation DVD) began to refer to DVD releases published bundled with their source-material manga.
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Video has become the most powerful way for businesses and marketers to sell & engage with their target audiences online. But this is not just about having a video. Video is an online reflection of your business and visitors judge your business based on experience from watching your video. All it takes for your visitor to turn away from your website forever is a bad first impression caused by a non-appealing video.
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