​Each item in a scene takes up one row on the timeline. The gray bar is how long the media is animated for and can be dragged along the timeline to change when it appears on the screen. The order each media item appears in vertically is the order in which appears to be stacked (i.e. topmost items are the most forward and visible), but the arrangement of the gray bars determines which elements animate and appear first.
Unfortunately, most of the web pages and the ads for animation software is deceptive, misleading, or outright false. All of them advertise “free” in one form or another but as a commenter above noted, any usable forms aren’t actually free at all, they require a monthly subscription. I’d prefer to buy the software as opposed to a monthly fee but any of the packages that advertise “free” and then want to charge for a usable product are automatically stricken from my list of possibilities and I also let clients know the same.
OVAs originated during the early 1980s. As the VCR became a widespread fixture in Japanese homes, the Japanese anime industry grew to behemoth proportions. Demand for anime became massive, so much so that consumers would willingly go directly to video stores to buy new animation outright. While people in the United States use the phrase "direct-to-video" as a pejorative for works that could not make it onto television or movie screens, in Japan the demand was so great that direct-to-video became a necessity. Many popular and influential series such as Bubblegum Crisis (1987–1991) and Tenchi Muyo! (1992–2005) were released directly to video as OVAs.

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Animated GIFs have remained a standard in basic online media over the years. Social media platforms like Tumblr thrive on them, and a single GIF reaching viral status can have a big impact on your social strategy and success. They are also great for creating animated instructions that will auto-play the steps on Twitter, Pinterest, and now Facebook.
For those reasons, there has been an inevitable shift towards visual content on social media. Just last year, the number of video posts per person has increased 94% in the US alone. Currently Facebook averages more than 4 billion video streams every day. Then there’s the picture superiority effect in which pictures and images are more likely to be remembered than words.

Many one-episode OVAs exist as well. Typically, such an OVA provides a side-story to a popular TV series (Detective Conan OVAs). At an early stage in the history of the OVA (1980s) many one-episode OVAs appeared. Hundreds of manga that were popular but not enough to gain TV series were granted one-shot (or otherwise extremely short) OVA episodes. When these one-shot OVAs prove popular enough, a network can use the OVA as a pilot to an anime series.

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