The following tools are quite similar. I tried all of them and was satisfied. They are all easy to use, as well -- you don't need any video editing experience to put together animated video instructions. You do need to invest some time into a script and some visual elements to make these instructions appealing. The good news? You can then convert them into animated GIFs using the tools above.

Unfortunately, most of the web pages and the ads for animation software is deceptive, misleading, or outright false. All of them advertise “free” in one form or another but as a commenter above noted, any usable forms aren’t actually free at all, they require a monthly subscription. I’d prefer to buy the software as opposed to a monthly fee but any of the packages that advertise “free” and then want to charge for a usable product are automatically stricken from my list of possibilities and I also let clients know the same.
Some OVAs based on television series (and especially those based on manga) may provide closure to the plot – closure not present in the original series. The Rurouni Kenshin OVAs, to name one series, exemplified numerous aspects of OVAs; they were slightly based on chapters of the author Nobuhiro Watsuki's manga that had not been adapted into the anime television series, had higher-quality animation, were much more violent, and were executed in a far more dark and realistic style than the TV episodes or the manga.
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