Many one-episode OVAs exist as well. Typically, such an OVA provides a side-story to a popular TV series (Detective Conan OVAs). At an early stage in the history of the OVA (1980s) many one-episode OVAs appeared. Hundreds of manga that were popular but not enough to gain TV series were granted one-shot (or otherwise extremely short) OVA episodes. When these one-shot OVAs prove popular enough, a network can use the OVA as a pilot to an anime series.

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The next question is whether you should add an instrumental track or one with lyrics. As a general tip, try out a few different tracks before choosing one for your cartoon video. Make sure that you are using royalty-free music. The last thing you want to be involved in is a legal battle. That’s why we added the VideoBlocks library, with more than 100,000 royalty-free music and sound tracks for you to use without worrying about copyrights or intellectual property!
In the 1980s during Japan's economic bubble, production companies were more than willing to spontaneously decide to make a one- or two-part OVA. They paid money to anime studios, who then haphazardly created an OVA to be released to rental shops. Judging from sales, should a longer series be deemed feasible, TV networks paid for most of the production costs of the entire series.[6]

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OVA titles have a reputation for detailed plots and character-development, which can result from the greater creative freedom offered to writers and directors relative to other formats. This also allows for animated adaptations of manga to reflect their source material more faithfully. Since OVA episodes and series have no fixed conventional length, OVA directors can use however much time they like to tell the story. Time becomes available to expand upon significant background, character, and plot development. This contrasts with television episodes (which must begin and conclude in 22 to 26 minutes) and with films (which rarely last more than two hours). In the same way, no pressure exists to produce "filler content" to extend a short plot into a full television series. The producers of OVA titles generally target a specific audience, rather than the more mass-market audience of films and television series, or may feel less constrained by content-restrictions and censorship (such as for violence, nudity, and language) often placed on television series. For example, the Kissxsis OVA series generally contains more sexual themes than its television counterpart.
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Much OVA-production aims at an audience of male anime enthusiasts. Bandai Visual stated in a 2004 news release (for their new OVAs aimed at women) that about 50% of the customers who had bought their anime DVDs in the past fell into the category of 25- to 40-year-old men, with only 13% of purchasers women, even with all ages included.[4] These statistics cover Bandai Visual anime DVDs in general, not just OVAs, but they show the general tendency at this point[citation needed]. Nikkei Business Publications also stated in a news-release that mainly 25- to 40-year-old adults bought anime DVDs.[5] Few OVAs specifically target female audiences, but Earthian exemplifies the exceptions.
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Most OVA titles run for four to eight episodes, and some only have one. They tend to have a complex and continuous plot[citation needed], best enjoyed if all episodes are viewed in sequence. This contrasts with television series, which generally have many short "mini-stories" that happen to be related somehow, rather than a unified plot. Many OVA titles can be thought of as "long films" that just happen to be released in parts. Release schedules vary: some series may progress as slowly as 1–2 episodes per year. Some OVA titles with a lengthy release-schedule ended up unfinished due to lack of fan support and sales.
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