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Regardless of which platform you choose to advertise on, the likelihood is that you’ll be able to lean on highly granular filtering options to target the exact people who are likely to be interested in what you have to say. You can target based on a range of demographic factors – age, gender, income, job role and plenty of others. You can also filter based on user interests, geographical location, even their past interactions with your brand.
Much OVA-production aims at an audience of male anime enthusiasts. Bandai Visual stated in a 2004 news release (for their new OVAs aimed at women) that about 50% of the customers who had bought their anime DVDs in the past fell into the category of 25- to 40-year-old men, with only 13% of purchasers women, even with all ages included. These statistics cover Bandai Visual anime DVDs in general, not just OVAs, but they show the general tendency at this point. Nikkei Business Publications also stated in a news-release that mainly 25- to 40-year-old adults bought anime DVDs. Few OVAs specifically target female audiences, but Earthian exemplifies the exceptions.
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