Original video animation (Japanese: オリジナル・ビデオ・アニメーション Hepburn: Orijinaru bideo animēshon), abbreviated as OVA (オーブイエー / オーヴィーエー / オヴァ ōbuiē, ōvīē or ova) and sometimes as OAV (original animated video), are Japanese animated films and series made specially for release in home video formats without prior showings on television or in theatres, though the first part of an OVA series may be broadcast for promotional purposes. OVA titles were originally made available on VHS, later becoming more popular on LaserDisc and eventually DVD.[1] Starting in 2008, the term OAD (original animation DVD)[2][3] began to refer to DVD releases published bundled with their source-material manga.


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However, in 2000 and later, a new OVA trend began. Producers released many TV series without normal broadcasts of all of the episodes—but releasing some episodes on the DVD release of the series. Examples of this include the DVD-only 25th episode of Love Hina, while several episodes of the Oh My Goddess TV series are DVD-only. In addition, the final episode of Excel Saga was offered only as an OVA, mostly due to content issues that would have made TV broadcast impossible. In these cases the series as a whole cannot be called an OVA, though certain episodes are. This trend is becoming quite common, and furthermore, many recent OVA series pre-broadcast the episodes and release the DVD with unedited and better quality, along with revised animations—thus further blurring the boundary between TV and video anime.
For those reasons, there has been an inevitable shift towards visual content on social media. Just last year, the number of video posts per person has increased 94% in the US alone. Currently Facebook averages more than 4 billion video streams every day. Then there’s the picture superiority effect in which pictures and images are more likely to be remembered than words.
Much OVA-production aims at an audience of male anime enthusiasts. Bandai Visual stated in a 2004 news release (for their new OVAs aimed at women) that about 50% of the customers who had bought their anime DVDs in the past fell into the category of 25- to 40-year-old men, with only 13% of purchasers women, even with all ages included.[4] These statistics cover Bandai Visual anime DVDs in general, not just OVAs, but they show the general tendency at this point[citation needed]. Nikkei Business Publications also stated in a news-release that mainly 25- to 40-year-old adults bought anime DVDs.[5] Few OVAs specifically target female audiences, but Earthian exemplifies the exceptions.
When creating videos for social media, you should be aware of the fact that people will discover your creations in News Feed next to a photo from a friend or a status update from a family member. If you want to get more shares and likes for your video, make it appeal to the audience. After all, people share stuff that makes them look good in front of other people.
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It’s so important to wrap up an animated video with a clear conclusion and call-to-action. For an animated explainer video you may want your viewer to visit a website, or start a free trial. For an animated demo video, you may want to direct them towards other helpful videos. Whatever it is, the video needs to inform the viewer what to do, or where to go, next. They’ve made it to the end of your video – so capitalise on their interest!
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As the Japanese economy worsened in the 1990s, the flood of new OVA titles diminished to a trickle. Production of OVAs continued, but in smaller numbers. Many anime television series ran an economical 13 episodes rather than the traditional 26-episodes per season. New titles were often designed[by whom?] to be released to TV if they approached these lengths. In addition, the rising popularity of cable and satellite TV networks (with their typically less strict censorship rules) allowed the public to see direct broadcasts of many new titles—something that previously would have been impossible. Therefore, many violent, risque, and fan service series became regular TV series, when previously those titles would have been OVAs. During this time period most OVA content was limited to that related to existing and established titles.
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