Video can also function as a lead nurturing tool – for example, you could create an email nurture sequence with a series of animated videos to demonstrate how different parts of your product work. Alternatively you could create instructional/educational animated videos to onboard your new customers. You could even create general interest animations that explain a particular industry topic or subject, designed purely to entertain, inform or educate your audience.
Adding an animated video to your company email signature is an incredibly quick and easy thing to do, and can potentially amplify the impact of your video by thousands of percent. To put some solid numbers behind this, it’s been suggested that the average office worker receives 121 emails a day and sends around 40 business emails daily. In other words, if you company has 100 employees, the team will send out 4,000 business emails in a single day. Many of these emails will be to people outside the organisation, which represents an incredible opportunity to reach new viewers with a message that could well be incredibly appealing to them.
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