Many one-episode OVAs exist as well. Typically, such an OVA provides a side-story to a popular TV series (Detective Conan OVAs). At an early stage in the history of the OVA (1980s) many one-episode OVAs appeared. Hundreds of manga that were popular but not enough to gain TV series were granted one-shot (or otherwise extremely short) OVA episodes. When these one-shot OVAs prove popular enough, a network can use the OVA as a pilot to an anime series.

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Video can also function as a lead nurturing tool – for example, you could create an email nurture sequence with a series of animated videos to demonstrate how different parts of your product work. Alternatively you could create instructional/educational animated videos to onboard your new customers. You could even create general interest animations that explain a particular industry topic or subject, designed purely to entertain, inform or educate your audience.
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Much OVA-production aims at an audience of male anime enthusiasts. Bandai Visual stated in a 2004 news release (for their new OVAs aimed at women) that about 50% of the customers who had bought their anime DVDs in the past fell into the category of 25- to 40-year-old men, with only 13% of purchasers women, even with all ages included.[4] These statistics cover Bandai Visual anime DVDs in general, not just OVAs, but they show the general tendency at this point[citation needed]. Nikkei Business Publications also stated in a news-release that mainly 25- to 40-year-old adults bought anime DVDs.[5] Few OVAs specifically target female audiences, but Earthian exemplifies the exceptions.
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