Much OVA-production aims at an audience of male anime enthusiasts. Bandai Visual stated in a 2004 news release (for their new OVAs aimed at women) that about 50% of the customers who had bought their anime DVDs in the past fell into the category of 25- to 40-year-old men, with only 13% of purchasers women, even with all ages included. These statistics cover Bandai Visual anime DVDs in general, not just OVAs, but they show the general tendency at this point. Nikkei Business Publications also stated in a news-release that mainly 25- to 40-year-old adults bought anime DVDs. Few OVAs specifically target female audiences, but Earthian exemplifies the exceptions.
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In the 1980s during Japan's economic bubble, production companies were more than willing to spontaneously decide to make a one- or two-part OVA. They paid money to anime studios, who then haphazardly created an OVA to be released to rental shops. Judging from sales, should a longer series be deemed feasible, TV networks paid for most of the production costs of the entire series.
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