As the Japanese economy worsened in the 1990s, the flood of new OVA titles diminished to a trickle. Production of OVAs continued, but in smaller numbers. Many anime television series ran an economical 13 episodes rather than the traditional 26-episodes per season. New titles were often designed[by whom?] to be released to TV if they approached these lengths. In addition, the rising popularity of cable and satellite TV networks (with their typically less strict censorship rules) allowed the public to see direct broadcasts of many new titles—something that previously would have been impossible. Therefore, many violent, risque, and fan service series became regular TV series, when previously those titles would have been OVAs. During this time period most OVA content was limited to that related to existing and established titles.
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However, in 2000 and later, a new OVA trend began. Producers released many TV series without normal broadcasts of all of the episodes—but releasing some episodes on the DVD release of the series. Examples of this include the DVD-only 25th episode of Love Hina, while several episodes of the Oh My Goddess TV series are DVD-only. In addition, the final episode of Excel Saga was offered only as an OVA, mostly due to content issues that would have made TV broadcast impossible. In these cases the series as a whole cannot be called an OVA, though certain episodes are. This trend is becoming quite common, and furthermore, many recent OVA series pre-broadcast the episodes and release the DVD with unedited and better quality, along with revised animations—thus further blurring the boundary between TV and video anime.

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