OVA titles have a reputation for detailed plots and character-development, which can result from the greater creative freedom offered to writers and directors relative to other formats. This also allows for animated adaptations of manga to reflect their source material more faithfully. Since OVA episodes and series have no fixed conventional length, OVA directors can use however much time they like to tell the story. Time becomes available to expand upon significant background, character, and plot development. This contrasts with television episodes (which must begin and conclude in 22 to 26 minutes) and with films (which rarely last more than two hours). In the same way, no pressure exists to produce "filler content" to extend a short plot into a full television series. The producers of OVA titles generally target a specific audience, rather than the more mass-market audience of films and television series, or may feel less constrained by content-restrictions and censorship (such as for violence, nudity, and language) often placed on television series. For example, the Kissxsis OVA series generally contains more sexual themes than its television counterpart.
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In the 1980s during Japan's economic bubble, production companies were more than willing to spontaneously decide to make a one- or two-part OVA. They paid money to anime studios, who then haphazardly created an OVA to be released to rental shops. Judging from sales, should a longer series be deemed feasible, TV networks paid for most of the production costs of the entire series.
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Much OVA-production aims at an audience of male anime enthusiasts. Bandai Visual stated in a 2004 news release (for their new OVAs aimed at women) that about 50% of the customers who had bought their anime DVDs in the past fell into the category of 25- to 40-year-old men, with only 13% of purchasers women, even with all ages included. These statistics cover Bandai Visual anime DVDs in general, not just OVAs, but they show the general tendency at this point. Nikkei Business Publications also stated in a news-release that mainly 25- to 40-year-old adults bought anime DVDs. Few OVAs specifically target female audiences, but Earthian exemplifies the exceptions.
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