But while you’re maintaining the fun level on set, remain vigilant. It’s your job to pay attention to the little things, like making sure all of the mics are on or noticing if the lighting changes. Record each section many times and have your talent play with inflections. When you think they’ve nailed the shot … get just one more. At this point, your talent is already on a roll, and options will help tremendously during editing.

You know Facebook is a great way to spread more awareness about your business, but you might easily feel overwhelmed with all the setting up and maintaining of your Facebook presence that is required. If that’s how you feel, you can get someone else to manage your Facebook marketing for you using freelance platforms like Fiverr. Starting as low as $5, freelancers on Fiverr will do everything from setting up your social media profiles to running entire ad campaigns. Click here to check it out.
Whether you're an editing newbie or a pro, automated functions – such as motion tracking and smart toning – will make your life a lot easier. And the same can be said of the video stabilisation option and simplicity of editing. Premiere Elements 2018 comes with all the video effects you’d expect in a consumer video editor: transitions, chroma-keying, opacity and so on. The media library is also intelligently organised, with smart searches making it easy to find finished and draft files.
Smarter companies paused their campaigns, and in some cases, adjusted their messaging to be more relevant to their audience impacted by the storms. For example, due to all the damaged signs in Florida from Hurricane Irma, our marketing team at iPartnerMedia immediately designed and executed a Facebook ad campaign with a special offer targeted at local businesses to order temporary signs with 24-hour turnaround time. Also, Publix supermarkets immediately started an ad campaign on Facebook telling their audience that they were there to support them.
When it comes to user-friendliness, sophisticated features and ways to output your video, nothing beats the cross-platform Adobe Premiere Elements. For 2019, Adobe streamlined the Quick Edits interface, making it all the more easy for novices to jump in. The company's AI now creates collages and slideshows automatically, and can also trim the fat off your videos.

Optimize your page images: Your cover and profile photos are what visitors will first see when arriving at your page. Your images should be professional quality, and should accurately reflect the look and feel of your brand. Ensure they meet the optimal size requirements so they don’t appear skewed: your cover photo should be 851x315 pixels and your profile photo should be 160x160 pixels.
“The interface is so clean and easy to use. I love the dark aesthetic of the interface, and the range of things you can do to make your video exactly how you want it to be. Using this software was completely natural. I am an intermediate user of the software, and I was able to teach my coworkers the basics (and even slightly more advanced) features of Final Cut Pro X!” — Final Cut Pro X review by Isabel W.
Disc authoring tools are another essential feature to consider if you intend to distribute DVDs or Blu-ray discs of your videos. Authoring options can be quite extensive; for example, you may be able to insert chapter markers, build disc menus and include extra features, just like in Hollywood-produced movies. The best video editor programs have a lot of authoring tools.

Around the world, 91 percent of consumers are likely to reward brands for authenticity and share the brand with friends and family, and 62 percent are likely to purchase from or show greater interest in purchasing from a brand that authentically expresses itself. Interestingly, U.S. consumers were less likely to build trust with new brands as compared to others globally, particularly the openness expressed by Asian consumers. For U.S.-based businesses marketing domestically, video content is the key to building trust.
The square video format also makes it easier to add your title to the duration of your video clips. Instead of your video being a 1:1 ratio, take a 16:9 video, fit it into a square, and use the remaining space for your title. This is how we make our videos above. Adding text like this allows you to communicate your value quickly as users scroll through the newsfeed.
If you’re an admin and your Page has a profile picture and cover photo, you could be eligible. Go up to “Settings” at the top of your Page and navigate to “General” in the left navigation menu. There you’ll find “Page Verification” where you can enter your publicly listed phone number, country, and language. A Facebook rep will call you with a verification code.
Use a different photo or post a link to the event (or your blog post) about it. Try to intersperse the repetition with other unrelated posts. Another one is Facebook hashtagging. This is one thing we have to get straight here—Facebook is no Instagram. You cannot add hashtags as if you are in your Instagram profile—it will simply be a waste of time.
When someone is searching for a video, they’re likely to be looking for your video among a sea of other videos and video thumbnails, so you need to make sure your video stands out from the crowd. A video in universal search results has a 41% higher click through rate compared to its plain text counterparts, if your video and associated thumbnail are enticing, so make sure they are!
When it comes to video for SEO, descriptions are everything. Why? Well, descriptions allow Google’s search spiders to make sense of your video and understand what the content entails. So ensure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Keep this rule in mind: if it has a box, it has a purpose – Google needs you to fill it out to help you rank.
Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers. Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand.
When it comes to video for SEO, descriptions are everything. Why? Well, descriptions allow Google’s search spiders to make sense of your video and understand what the content entails. So ensure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Keep this rule in mind: if it has a box, it has a purpose – Google needs you to fill it out to help you rank.
You’ll find the familiar timeline/storyboard workflow, along with other basic tools such as titles and credits, effects and transitions, and a chroma-key (green screen). It also has some, but not all, of the advanced tools you need to make an outstanding video. You’ll get a video stabilizer to smooth out shaky footage, 4K compatibility for footage from the newest cameras, 3D editing, motion tracking and more. These are all great tools, and it’s a great bang for your buck. But there are some significant trade-offs. For example, there are no themes or templates. So, you’ll need to build every project from scratch – not very appealing to beginners. It also lacks an automatic video creator and slideshow creator, which are also great for novices. This program lacks multi-cam and 360-degree editing features that you would find on more expensive programs. If you want the newest, greatest effects and tools, this is not the program for you. In addition, the program’s interface is in bad need of a face-lift, and has been for years. It’s kind of hard to get around, and it will require working through a few projects before you can use it effectively.
We evaluated each program’s interface and workflow to see how intuitive they are. We tracked the number of clicks it takes to access and use common tools. If a tool is difficult to find, awkwardly implemented or counterintuitive, it can slow down your edits. We quickly discovered that the more accessible everything is, the better the editing experience will be. We gave each program an A to F grade based on this evaluation. 
Most of the parameters for changing the text and drop zone are found in the inspector. For example, you can change both the text scale and text position in the Viewer. You can also change the drop zone scale and position. Being able to manipulate the drop zone is important because often the text will cut off portions of the video within the letters and you’ll want to pan or zoom the image behind the text. In the screenshot below, the Boston skyline was moved in a negative direction along the Y axis to keep the tallest building from being cut off by the letter S. If necessary, you can also keyframe these parameters if the framing changes over the duration of the clip.

Unlike paid search ads, where you only pay when someone clicks on your ads, Facebook uses something closer to a pay-for-impression model. Facebook’s algorithms do their best to get as many people to take your desired action (aka, convert) as possible with your budget, but if your ads don’t do a good job of getting people to act, you’ll end up paying more for each action.
Andersen continued to express the importance of saving time by using multi-cam editing features. “You can dump multiple files at the same time, and through sound matching they can pull those together and layer them right on top of each other and have them ready to go for you. So, you don’t have to try to sync things yourself. And that’s invaluable,” said Andersen.
If you’re new to Facebook marketing, it can sometimes be misleading. There are so many strategies that can seem effective if not measured or monitored properly. One such idea is duplicating your post. Your news and blog posts are important to you, but posting or sharing exactly the same post two or more times on your page (often in rapid succession or within the same day or two), with nothing else in between, is just baffling for people who click on your page and scroll down through your posts. Find different ways to say the same thing instead.

The question isn’t whether to use video in your marketing strategy, it’s how. Marketers are faced with so many distribution channels, and it seems the game is always changing. How can marketers keep up? First, YouTube surpassed the popularity of live television, and now the big, flashy report is that Facebook has 4 billion video views each day and may be stealing YouTube’s throne right out from under the video site.

View count: View count is the number of times your video has been viewed — also referred to as reach. This metric is great to track if your goal is to increase brand awareness and have your content seen by as many people as possible. However, it’s important to remember that every video hosting platform measures a view differently. For example, a view on YouTube is 30 seconds while a view on Facebook is only 3 seconds. Be sure to read the fine print before reporting on your video view count.


Quick note: This post was written in May 2017 and updated in March 2018. The tips and strategies listed below continue to work for us despite the recent changes to the Facebook algorithm. Enjoy! In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in the Facebook and Instagram algorithm, … Continue reading The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement
According to HootSuite, 85 percent of all video on Facebook is watched with the sound off, so don’t forget to ALWAYS add captions to the videos that you have directly uploaded to Facebook. The easiest way I know of to add captions is through Rev.com (I have no affiliation with them). They charge just $1.00 a minute and usually have a turnaround time of about two to three hours. Rev.com will supply SRT files, TXT files, and most other major formats.
Around the world, 91 percent of consumers are likely to reward brands for authenticity and share the brand with friends and family, and 62 percent are likely to purchase from or show greater interest in purchasing from a brand that authentically expresses itself. Interestingly, U.S. consumers were less likely to build trust with new brands as compared to others globally, particularly the openness expressed by Asian consumers. For U.S.-based businesses marketing domestically, video content is the key to building trust.
Featuring nearly a billion potential customers, every business should be using Facebook. It is at least as essential as having a business web page—and actually much easier to create. Whether you represent a big brand or a small business employing only a handful of people, you can bet that some portion of your customers are already on Facebook. Commonly, Facebook marketing is used by:

Click the spotlight badge on the clip to bring up the Audition window. You can now experiment with different backgrounds for your titles. By the way, this technique also works the green screen composites. Place your green screen footage (the footage to be keyed) in the Primary Storyline, then connect the background clip and add different backgrounds to the Audition clip. You’ll then be able to “swap out” different backgrounds for your keyed footage. Go Red Sox.
Users can “Like” a page, which means they’ll automatically receive updates from that page in their news feed. But in order to see the posts every time they are added, you need to click the option to view posts first. Otherwise, it’s likely you won’t see the updates because Facebook wants Pages to boost (spend money) posts for more visibility and reach.

Paid advertising is one of the fastest ways to grow your page, but you can make your advertising budget go even further with some help from the pros at Hibu. They are one of a select few official Facebook Marketing Partners in the US that also specialize in supporting small businesses. As a full-service digital solutions provider, they also offer many services that will boost your overall online presence. Click here to contact a representative today.


A bit of design goes a very long way when it comes to Facebook and Instagram video ads. You don’t need a professional video studio to produce a commercial that looks professional, given the various simple video editing tools out there. And adding even basic effects is one of the best ways to increase the conversions and engagement on the videos that you make.

Video experts often credit 24fps with a more “cinematic” look, while 30fps is more common, especially for videos that need to be projected or broadcasted. A good rule of thumb is to ask the end user of your video what his or her preferences are and shoot based on that. Then, be sure your resolution is at least 1920 x 1080 to maintain quality footage.
We combined a text opener with five clips linked by a cross-fade-type transition into a 2.5-minute video shot at 60 frames per second, and rendered the projects to the MPEG-4 format at 720p. We timed rendering at both 60 fps and 30 fps. We adjusted settings to take advantage of hardware acceleration for all tests whenever possible, setting them in either the preferences or the rendering controls for the best speeds. Apple’s iMovie, the lone Mac-only app, is not included in the timed comparisons.

iMovie is intuitive and user-friendly and can handle small, simple projects. It has all the basic tools we look for, including those for cutting, cropping and arranging video, audio and images. It also has a decent selection of organizational tools and a healthy library of backgrounds, transitions, filters and effects. Further, there are quite a few music selections and sound effects. Plus, it syncs with your iTunes library, so you can bring any music you own into your projects. It also comes with tools like a chroma key (green screen), video stabilizer and background noise reduction.


There are a lot of fantastic points in this article. Video is absolutely the way to go because of just how engaging it is with customers. But when dealing with mobile there are a couple things that you need to make sure you are doing. You need to capture their attention early since attention span on mobile (especially on apps like Facebook) is pretty low. Design the video for sound-off viewing with things like subtitles. Have a clear call to action at the end of your video. The last thing is to plan for vertical viewing since “people are 67% more likely to watch the full length of square videos than they are to watch horizontal ones.” (source: https://sundaysky.com/blog/5-mobile-video-best-practices/ )
Although your live video will live on your social media channel long after you’ve stopped recording, the audience appeal of this format is to watch as it’s happening, and interact with the hosts via comments. To boost your live audience, promote your live video well in advance of pressing record. Make regular social posts including the details of who is going live, when and why, leading up to the event.
Achieving video marketing success is sometimes seen as expensive and hard to do. Content creators are often disappointed with the amount of effort it takes to produce an online video versus the online exposure and visibility that it actually receives. What if your video could appear extremely high in the search engines and thousands of views could be obtained for an extremely low price point?
Thanks for referencing some of work here Liis. Like everything online, though, you need to be strategic in promoting your video. The content, messaging, and the promotion channels all contribute to the success or failure of your video marketing strategy.We wrote an interesting article here based on a related subjec, hope you like it ! https://thevideoanimationcompany.com/marketing/what-is-an-explainer-video-and-do-you-really-need-one
We used each program to create a test project, using identical elements for each one. We timed how long it took each program to import our test video files. Then we timed how long it took us to make our test video. We finally recorded the time it took each program to export the final video. A program that performs even marginally faster can save you dozens of hours.

Test and Listen. Think you can record the perfect voice over in just one take? Think again! Invest in a good pair of headphones and keep an eye on your audio quality throughout the recording process. It’s easier to get a new take of audio than trying to fix it during the editing process. We recommend running through your script a few times, especially the first few paragraphs, to ensure that your voice is fully warmed up. If you hear popping or hissing sounds, try standing further away from the mic or invest in a pop filter.


Creating your own Facebook Group can be an effective way to gather your fans in one place and encourage them to interact with one another. Build an active community of people talking about your business. It’s a great way to gather customer intelligence. What are people really saying about you? It’s like a focus group with unlimited members—and you can facilitate conversation or ask questions.
There is more to scaling paid traffic campaigns than just increasing your budget, so it’s important that marketers are aware of what to expect when they do. This ensures that you set the correct benchmarks to measure how effective your campaign is. In this article, Molly shares the most important lessons she’s learned from running thousands of Facebook Ad campaigns, along with examples on how to create the right message with Facebook advertising. She shares the best Facebook ads that Digital Marketer used in the previous year and why they were effective.
The number one paid marketing mistake I see realtors (and everyone else) making on Facebook is using boosts over ads. Boosts are fine and can get a few extra likes or comments, but with Facebook ads, you can do so much more! Ads will only go to people who fit into the specifics you target. For example, I can aim for people with interests like “real estate.” Also, you can install the Facebook Pixel on your website which allows you to target either people who have visited your website or a lookalike audience. While you can’t see who those people are, you know they’re already looking at homes for sale or what you do for sellers! You can’t do that with postcard marketing, and it’s a fraction of the cost.
Where and When: Plan for the best time of day for lighting in each location, as well as rain dates as needed. Marketing videos are often done indoors in your own office, without a lot of frills. So lighting may not be a factor, but you may want a time of day when they’re less foot traffic and interruptions. Remember to give everyone ample time to ensure they won’t be rushed or panicking to get it right.
He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger. Learn More
The title of your video shouldn’t just be catchy, it should also be descriptive if you want viewers and search engines to know what the video is about. A title such as “Product Overview” might make sense in the context of a larger page, but will that be effective on its own? Whose product is it? What is the product? Instead, tell potential viewers what the video is about with a title that gives search engines the context required to start indexing the video properly.
Within your channel itself, you can also organize videos into playlists, making it easy for your audience to search within your content. As a social platform, viewers can engage with your videos by liking and commenting on them, providing you another chance to interact with your audience. YouTube also offers a variety of advertising options for more sophisticated targeting.
Remember: Not every Facebook post shows up on the News Feed. When Facebook decides what to include, the algorithm looks specifically at engagement rates. Over time, the lack of likes and comments on your posts (due to unengaged or fake fans) compared to the number of Page likes you have could prevent your content from being seen. The average user too will likely question your credibility with such a discrepancy.
The free HitFilm Express 9 has a quirky but appealing interface and plenty of powerful features, including a new layout panel and better export tools. An optional Starter Pack ($9.99) adds even more editing options. It's good for prosumers and enthusiasts with cross-platform editing and compositing abilities, tracking options, 2D and 3D effects, speed controls, audio tools and an arsenal of instructional videos.
It’s easy to carried away by creativity. Just try not to let it affect it the angle you’re shooting your subjects. Eye level is the best, most flattering choice for most business marketing videos. Angling your camera too high will make your subject look small or weak, while too low can make them appear aggressive. For head-on videos of people speaking directly to the camera, line the bottom of the shot up to be mid-chest with your subjects.

Other measures of performance include startup time and simple stability. Again, video editing is a taxing activity for any computer, involving many components. In the past, video editing programs took longer than most other apps to start up, and unexpected shutdowns were unfortunately common, even in top apps from top developers such as Adobe and Apple. The stability situation has greatly improved, but the complexity of the process, which increases as more powerful effects are added, means crashes will likely never be fully eliminated, and they often raise their ugly heads after a program update, as I found with the latest version of Pinnacle Studio.
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