One tip that I would recommend to anyone getting into Facebook marketing is to stray away from “group spamming.” This is definitely a common mistake made by beginners and agencies alike. Groups on Facebook play an important role in AUTHENTIC communication. No one wants their local neighborhood page blown up with spam links and promotional items. If you do want to promote within these groups, take an authentic approach. If you are approaching your local neighborhood page and you’re a pizza shop, maybe hold a pizza promotion where proceeds benefit a local and beloved charity. Don’t let your business put a bad taste in your customer’s mouths by overpromoting within Facebook groups.
Among the paid software, only one — Adobe Premiere Elements 2019— is truly cross-platform, and it emerged as our top pick. Despite its lack of emerging popular technologies, like 360-degree video handling and multicam editing features, it's the easiest video editor to learn and use, and offers plenty of advanced functions, such as guided edits and a revised home screen.
Short video allows your business to highlight a topic, summarize a written webpage and create a low-cost, low-effort piece of content to aid your inbound marketing efforts, like the video version of a blog. If you can’t say everything you need to in order to provide value, insight or help your consumers solve a problem, use short videos as a teaser for your written or graphic content.
There are some free video editing solutions out there. Programs such as Windows Movie Maker and VSDC are free downloads, and iMovie comes preloaded on every new Macintosh computer. Even our best value pick, Video Pad, has a free option. While these products may be good for small projects, you don’t get the advanced tools necessary to really make your projects shine.
HitFilm Express is one of the more professional video editors to make the list. It contains all the features you would expect from a basic editor (splicing, trimming, and audio editing) plus many more. While some users may find HitFilm a little advanced, it’s certainly one of the best all round free video editors out there. The free package includes over 180 special effects.
Chatbooks provides a great example for what an outstanding video ad looks like. Baths and photo books have little to do with each other, but the ad is expertly crafted to draw you in, make you laugh, and even surprise you without overtly trying to sell you on a product. With nearly half a million shares, the engagement reflects the importance of video quality.
Another major area of focus in a marketing program is communications. At a marketing school, you will not only learn how to communicate through a variety of different means and channels, but you will be required to practice speaking and presentations skills in your other classes. You will learn not only sales communication, but also organizational and online communication. Likewise, you’ll not only communicate through words, but also through pictures, videos, graphs, and other media. This array of skills will be important when using social media (such as Facebook) to promote your client(s), as you’ll be able to employ multiple methods to reach multiple market segments.
It should be noted that this list does include products that are only free on a temporary basis, such as limited trial versions for new users. These solutions may only support one user or one project and scaling often requires full investment. We also highlight the paid options so there are no surprises — if you test a free video editor application, like it and want to upgrade, you will understand the cost to do so.
Try sparking your audience’s curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience’s mind. Should they watch it because it will make them laugh, because it will inspire them to act or because it will teach them something new?
Finally, consider adding intro and outro music. Intro and outro music, or bookends, can serve as a theme for your content. These are a great choice if you don’t need music throughout your entire video. Bookend music can help set the tone for your video, naturally split your content into chapters, and leave your viewers feeling they had a complete experience.
Other measures of performance include startup time and simple stability. Again, video editing is a taxing activity for any computer, involving many components. In the past, video editing programs took longer than most other apps to start up, and unexpected shutdowns were unfortunately common, even in top apps from top developers such as Adobe and Apple. The stability situation has greatly improved, but the complexity of the process, which increases as more powerful effects are added, means crashes will likely never be fully eliminated, and they often raise their ugly heads after a program update, as I found with the latest version of Pinnacle Studio.