With 360° videos, viewers “scroll” around to see content from every angle — as if they were physically standing within the content. This spherical video style allows viewers to experience a location or event, such as exploring Antarctica or meeting a hammerhead shark. VR allows viewers to navigate and control their experience. These videos are usually viewed through devices such as Oculus Rift or Google Cardboard.
The growing capability of the internet and its role as primary media consumption tool has compelled companies to consider video content as an element of their integrated web marketing campaigns. Consumers spend 5.5 hours watching videos every day on average, and about 20 percent of that time is spent on digital content. Video marketing helps businesses appeal to the growing demographic of internet users who watch video clips on the web.

That means that when you’re on Facebook it’s not something you can work on every couple of weeks. You have to commit to your Facebook marketing strategy by consistently posting new content to your company’s Facebook page like photos and videos, with links back to your website. Post offers and special deals… news about product launches… do live streams using Facebook Live… and more.
Liis, I couldn’t agree more with everything you say here. It’s such a motivating stuff . I can’t believe how far video has come since the early YouTube days. Social video is now such an important tool to modern marketing that my clients keep asking for more. The results really speak for themselves. I also love how more and more tools pop up (like slide.ly/promo and wevideo.com) to help make videos more accessible and possible for brands and companies of all sizes, not just the big brands. It’s been an interesting journey watching video grow up until now, but, I can’t wait to see what the future of video marketing will look like.
The Facebook algorithm decides when and where a business’s organic page posts and ads appear. The constantly changing and evolving algorithm often has marketers wondering what to expect and the newest changes are no exception. Learn what you need to understand the algorithm and make informed decisions that affect your entire Facebook marketing plan.
2. The content quality is very important, but the production quality is not that important. Production quality and technical aspects have to be OK but not world class. Better production quality is correlated with more trust, but it can’t make up for the lack of substance. So, Facebook Live videos, webinar recordings, and other video material with good enough production quality will work as long as the content itself is engaging.

Adobe is an instantly recognisable name to most, and its Premiere Elements 15 program is a great choice for both beginners and experienced editors. It isn't as complex as the more heavyweight Premiere Pro video editor (listed below), which is best suited to full-time video editing professionals. But Adobe Premiere Elements is packed with excellent features, such as face detection, audio effects and bundled soundtracks. And it's friendly to use, too.
Instead, create posts that help people get to know the people behind the scenes at your company. Show what makes your company “real” and relatable (reviews are another great way to build trust with prospective customers). That way, if people check out your Facebook Page, they’ll feel a connection to you, your product or service and your company vision and be more likely to buy.
The exact settings on your camera will depend on your model, but there’s likely an auto option, a bunch of presets (daylight, cloudy, tungsten, etc.), and custom. Avoid auto white balance at all costs and opt for a preset or custom instead. If you have a top-of-the-line DSLR, there may also be an option to manually set the color temperature of the room, measured in Kelvin.
It’s the stripped-down version of Adobe Premiere, an industry-standard editing program used to create movies, TV shows, music videos, commercials and online video content from major brands. Although the workflow is much different than Premiere, Elements give you a taste of the tools used by professionals in a user-friendly way. It has three modules to make videos: Quick, which is great for making short videos quickly. Guided, which teaches you the ins and outs of the program, and Expert, which removes all the training wheels and lets you delve deep into your creative ventures. All projects made with Elements can be exported for transfer into the professional Premiere application.

How do social media managers keep up with all of those posts they need to publish? A social media content calendar. Just as it sounds, a social media content calendar is a spreadsheet where you write out posts in advance and slot them for specific times. Aside from keeping you sane, a content calendar will help you keep tracking links organized and make it easier to evaluate the overall mix of format and topic you’re posting.

Another program, VSDC Video Editor Pro, simply has too outdated an interface, making common tasks difficult. Longtime pro video editors will note the absence of Avid Media Composer, which is simply too unwieldy for PCMag's primarily consumer audience. There are a couple of more interesting applications—NCH VideoPad and AVS Video Editor among them—that we simply haven't tested yet.
The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.
Thanks to its viral nature, simple accessibility and built-in value, video marketing stands out as a smart way to approach content marketing in 2017 and beyond. Video marketing is an incredible way to create content that is personal and has a real impact on your audience. It has an incomparable ability to create emotion driven sales – and sales are always personal on some level. Buyers want to feel good about their choice, and video marketing, when done correctly, is the best way to create this feeling.
The inbound methodology is the marketing and sales approach focused on attracting customers through content and interactions that are relevant and helpful. Each video you create should acknowledge your audience’s challenges and provide a solution. Looking at the big picture, this content guides consumers through the journey of becoming aware of, evaluating, and purchasing your product or service.

By diving into the demographics of your current audience, you can figure out how to target like-minded users who will be interested in your product or service. If you are not constantly researching and refining your audience, you are going to miss the mark when it comes to creative and messaging. Knowing who you are speaking to is as important as how you speak to them.
On that note, make sure the content you post to Facebook is highly shareable. It’s the best way to expand your organic reach. According to a study by the New York Times Customer Insight and Advertising Groups, “marketers should be focused on providing content that enhances consumers’ relationships with one another.” In other words, create valuable and entertaining content that followers will be happy to share with their connections.
Here’s where the final lesson of composition comes in: continuity. Continuity is the process of combining shots into a sequence so that they appear to have happened at the same time and place. A key part of continuity is making sure any ancillary objects in the scene — for example, a cup of water on a desk — stay in the same place (and have the same amount of water) throughout all of the shots.
Unlike paid search ads, where you only pay when someone clicks on your ads, Facebook uses something closer to a pay-for-impression model. Facebook’s algorithms do their best to get as many people to take your desired action (aka, convert) as possible with your budget, but if your ads don’t do a good job of getting people to act, you’ll end up paying more for each action.

One major thing iMovie has going for it is it's basically a watered-down version of Final Cut Pro X. The interface and workflow are so similar that it’s the perfect training ground for editors interested in eventually moving onto professional video editing software. iMovie projects are 100 percent compatible with Final Cut, so you can start a project in iMovie, then move it into Final Cut if you need something more advanced.
Click the spotlight badge on the clip to bring up the Audition window. You can now experiment with different backgrounds for your titles. By the way, this technique also works the green screen composites. Place your green screen footage (the footage to be keyed) in the Primary Storyline, then connect the background clip and add different backgrounds to the Audition clip. You’ll then be able to “swap out” different backgrounds for your keyed footage. Go Red Sox.
Most of the parameters for changing the text and drop zone are found in the inspector. For example, you can change both the text scale and text position in the Viewer. You can also change the drop zone scale and position. Being able to manipulate the drop zone is important because often the text will cut off portions of the video within the letters and you’ll want to pan or zoom the image behind the text. In the screenshot below, the Boston skyline was moved in a negative direction along the Y axis to keep the tallest building from being cut off by the letter S. If necessary, you can also keyframe these parameters if the framing changes over the duration of the clip.
Step by Step Guide Showing you How to Make an Animated Promo Video in 1hour. We will do this by remaking a popular, Master Card Commercial. You know the ones, "Hotdog $5, 2 Seats near the dugout $150, Spending an afternoon with your son, Priceless". With Over 2,700 Students and 4.5 Star Rating this is one of the Best Courses on Making Animated Promo Videos!
“This product is for beginner level video editors creating simple projects. If you hire a veteran film editor working on big projects, Camtasia will be too limited for them. However, it's an amazing value for training new people to edit videos and it's perfect for small teams that can't afford a full time videographer. I was able to get up and running quickly and train two other guys to use it basically in an afternoon!” — Camtasia review by Phil A.
I'm planning a 5 month motorcycle trip starting in Feb 2019. Presently I have a Lenovo chrome book but I plan to take alot of videos. As I am on a budget I want the best bang for my buck without breaking my bank. How much Ram would I need in a new laptop for my video processing to be put on my You Tube site? I'm also looking for the best video software for very few $$'s.
As you know, other social media sites also offer a video experience, including Vine, Instagram, and Twitter. These sites are perfect for even shorter content, since Vine videos can only be 6 seconds long, while Instagram Twitter videos can be around 15 to 20 seconds. This may sound scary, but short video lengths force marketers to practice the art of brevity; if the content isn’t fundamental to your message, what’s it doing in there? The human attention span is considered to be only 8 seconds long, so you can look at it this way: your short videos are bound to hold most people’s attention til the end!
Other great inclusions are the program’s instant auto-save functionality, which works flawlessly in the background, and the ability to select Avid and Final Cut Pro keyboard layouts if you refuse to adopt Lightworks’ default design. Despite its brawny capabilities, it’s quick and on-point, and the full-screen interface is polished and well organized as well. Also, given the open-source nature of the software and steep learning curve associated with the freemium product, the program’s forums are more bustling than most.
With more and more content being created on Facebook every day, organic reach is steadily declining. That’s why you might want to consider using Facebook’s paid advertising options to promote and increase the reach of your posts. While organic posts only get shown to your own Facebook fans, paid ads allow you to target people who have not liked your page but have similar interests and/or demographics.
Our online Professional Diploma in Social Media Marketing teaches you the best practices for marketing through YouTube, Twitter, Facebook, LinkedIn and Google+. It includes 30 hours of in-depth lectures taught by industry experts and will equip you with all the skills and knowledge you need to plan, build and measure effective social media strategies. Find out more here.

However, in a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.

Once you’ve cut your teeth with the basic video editing tools, you can move on to using the more powerful ones. The best editing software is compatible with all the latest video and audio technology on the market today. For example, they can import, edit and export at ultra-high-definition 4K resolution. This makes your videos crisp, clear and enjoyable on today’s large ultra-HD televisions.
Rotate your ad every 1-2 weeks: Particularly if you’re using specific targeting for your ad (and are therefore advertising over and over to a relatively small audience), it’s important to change up your ad’s image and copy every week or two. Using the same content over and over will result in “ad fatigue” or “banner blindness”, decreasing the chances of your ad getting noticed and clicked on.
Good news, right? Not necessarily. You see, just about anyone would love to win a trip to Hawaii. But there’s no telling whether these new followers are interested in your software, or even know what inbound marketing is. So you might have found new followers, but there’s a great chance that these people never engage with your content again. And who knows if they’ll actually buy anything?
Within your channel itself, you can also organize videos into playlists, making it easy for your audience to search within your content. As a social platform, viewers can engage with your videos by liking and commenting on them, providing you another chance to interact with your audience. YouTube also offers a variety of advertising options for more sophisticated targeting.
Use a different photo or post a link to the event (or your blog post) about it. Try to intersperse the repetition with other unrelated posts. Another one is Facebook hashtagging. This is one thing we have to get straight here—Facebook is no Instagram. You cannot add hashtags as if you are in your Instagram profile—it will simply be a waste of time.
Along with tools for color, audio, and graphics, Premiere Pro works seamlessly with other apps and services, including After Effects, Audition, and Adobe Stock. Open a Motion Graphics template from After Effects or download one from Adobe Stock and customize it — all without leaving the app. And Premiere Pro integrates with hundreds of partner technologies.
When asked if he had any advice for newbie editors learning the software, he recommended third-party resources. “Classes are great if they’re available and affordable,” Dutcher said. He also advised new video editors to “buy the manuals that are not published by the software companies, such as 'Final Cut Pro for Dummies,' because they’re written by actual users, and written in language that’s more accessible.”
It’s the stripped-down version of Adobe Premiere, an industry-standard editing program used to create movies, TV shows, music videos, commercials and online video content from major brands. Although the workflow is much different than Premiere, Elements give you a taste of the tools used by professionals in a user-friendly way. It has three modules to make videos: Quick, which is great for making short videos quickly. Guided, which teaches you the ins and outs of the program, and Expert, which removes all the training wheels and lets you delve deep into your creative ventures. All projects made with Elements can be exported for transfer into the professional Premiere application.
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