NLE software is typically based on a timeline interface paradigm where sections of moving image video recordings, known as clips, are laid out in sequence and played back. The NLE offers a range of tools for trimming, splicing, cutting and arranging clips across the timeline. As digital NLE systems have advanced their toolset, their role has expanded and most consumer and professional NLE systems alike now include a host of features for colour manipulation, titling and visual effects, as well as tools for editing and mixing audio synchronized with the video image sequence.
YouTube SEO is search engine optimization to help people find your videos more easily. With millions of videos on the platform, you need to use video SEO to make your videos stand out. To optimize videos effectively, it’s important to do keyword research and to use those keywords in your video title, description, and tags. If people find and click your video, that will improve its rank. Other aspects of YouTube SEO include viewing time, comments and shares.
With more and more content being created on Facebook every day, organic reach is steadily declining. That’s why you might want to consider using Facebook’s paid advertising options to promote and increase the reach of your posts. While organic posts only get shown to your own Facebook fans, paid ads allow you to target people who have not liked your page but have similar interests and/or demographics.
Sponsored Stories seeks to capitalize on the “word of mouth” marketing concept. If a user sees that three of his friends like a certain page, he is more inclined to pay attention. The goal of Sponsored Stories is to have a user take the same action as their friends. Advertisers can choose to show friends “likes” if they want more page likes, show friends who have “claimed this offer” if a business wants more users to claim offers, etc.
Rotate your ad every 1-2 weeks: Particularly if you’re using specific targeting for your ad (and are therefore advertising over and over to a relatively small audience), it’s important to change up your ad’s image and copy every week or two. Using the same content over and over will result in “ad fatigue” or “banner blindness”, decreasing the chances of your ad getting noticed and clicked on.
Facebook has a dark side. Its mysterious algorithm makes it difficult for many businesses on Facebook to reach all of their fans. If you want to avoid paying for your reach and prefer the organic approach, then you definitely need to read this article. It provides strategies that may help you reach more of your customers, without paying Facebook for promotion. One of my favorites is posting at odd, non-peak hours—which is totally against conventional wisdom, but the reason behind it is fascinating.
When it comes time to shoot, clear out unnecessary people from the room and turn off the overhead lights. With your three-point lighting setup, there will be no need for those harsh fluorescents. When — and only when — everything is set up, call in your talent. There’s nothing worse than being nervous, and then having to anxiously watch as lights are turned on and the camera is tested.
Though Mac users don't have the sheer number of software choices available for PCs, Apple fans interested in editing video are well served, by four products in particular. At the entry level, the surprisingly capable and enjoyable-to-use iMovie comes free with every Mac sold since at least 2011. iMovie only offers two video tracks, but does good job with chroma-keying, and its Trailers feature makes it easy to produce slick, Hollywood-style productions.
Post boosts: Boosting a post will increase it’s visibility in users’ newsfeeds. You can choose to have your post shown to your page fans, friends of your fans, or to other people who you select through targeting. Targeting options for your posts include interests, age, gender, and location. To boost a post, simply click on ‘Boost’ when creating a new post; you’ll also find this setting on old posts if you want to boost a post that’s already been published.
Another impressive effect that has made its way into consumer-level video editing software is motion tracking, which lets you attach an object or effect to something moving in your video. You might use it to put a blur over the face of someone you don't want to show up in your video. You specify the target face, and the app takes care of the rest, tracking the face and moving the effect to follow it. This used to be the sole province of special effects software such as Adobe After Effects. Corel VideoStudio was the first of the consumer products to include motion tracking, and it still leads the pack in the depth and usability of its motion-tracking tool, though several others now include the capability.